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Branding
The WORST on ReBranding
Re-branding your company after a few years of being on the market, when it has reached a solid costumer background, is the best strategy to boost the market placement that you have achieved, and it gives you the possibility to place your product amongst younger generations of customers with a more modern approach to your corporative identity.
But Re-Branding is not something to be taken lightly, because you might just be “fixing what isn’t broken”, in changing a solid corporative image into something that doesn’t click amongst your audience or that they just simply hate! … Or even worse you could fail to reach a younger costumer and loose the brand followers you’ve assured over the years all for a lousy new corporate image. Read more
Video: The evolution of google
A nice and complete retrospective about the evolution of Google (big brother), to see how the search process has changed from its begining in the 90′s until today. If you want to anticipate the new and upcoming changes that will affect how we create and manage our web projects, this video can give you a powerful idea of what you have to expect… Do you think google will continue leading the search world ? Read more
Zootool and the best designers to follow on it
Have you ever thought about what would’ve happened if Delicious had not stayed in a moat during the past few years?, it probably would’ve ended up like Zootool, one of the best and fast-growing bookmarking websites nowadays. Every day new designers, photographers, artists and more decide to join the network to share their work, recently we discovered a big list featuring the best designers to follow in Zootol.
Designers to follow on Twitter, a deep analysis
If there’s something that we can be sure about regarding Web 3.0 is that social media will occupy a huge role in business and companies will need to pay more attention to sites like Twitter and Facebook because that’s where the money is.
On this article we have chosen Twitter, the world-famous microblogging website that since the Ashton Kutcher days has attracted millions of followers. We fixed our attention in the design community (which is also our main focus group) considering both independent bloggers and big design blogs that have a good amount of followers and make a constant use of the social network. We made a series of tests that helped us determine the most relevant aspects such as average daily tweets, retweets, use of hashtags and more, all of this with the only purpose of identify how designers relate with their clients and followers via Twitter and subsequently obtain enough information that helped us to write some tips on how to improve your Twitter life and establish the main tweeters you should follow for finding quality design information.
Web 3.0, the present and the future of web
At this very moment, somewhere in the world, some guy (let’s call him hmm… “Rupert”) is in front of his computer. No need to imagine him as a super geek or as an obscure techie obsessed person. Our hero is not even a rich or a powerful figure in society. Rupert is just a 15 year old middle class teen that has just got home back from school. His teacher has emailed a literature assignment to the entire class from a Blackberry: they have to read a VI century BC book titled “The art of war”, by some Chinese guy called Sun Tzu… nobody Rupert can recall from his favorite Kung Fu movies anyway.
Rupert chats with some of his favorite schoolmates on Facebook, while browsing through thousands of free eBooks available on Project Guttenberg. Nobody home to cook, so he opens another browser tab and orders some pizza with a few clicks, tweeting to his friends afterwards on how he thinks pepperoni is cooler than anchovies.
Illustration by Iconshock
The real design trends for 2011
Everything inside the design world is permanently changing, evolving and adapting into new ways of expression and communication looking to satisfy the new consuming needs and set innovative exchanging channels. 2010 made a huge closure for the final year of the first XXI century decade, we witnessed the rising of tablets (iPad, Samsung Galaxy Tablet among others), the demise of Internet Explorer 6 and the absurd fanaticism towards Flash (though it’s losing a lot of fans), which is going to be slowly replaced by HTML5 (we’re not saying that Flash is dead, only that HTML5 will begin to cover many of its current uses).
Worst web designs ever, from popular brands
What makes a website to be featured among the worst places on the internet?, that’s a question that may seem a little bit narrowed for many ones, as people usually focuses more in functionality than in developing user-friendly places (not just bad-ass corporative facilities). It seems that even in 2010, there are people that haven’t realized about the major part that good design plays into the success of any web company, and they keep concentrating all their efforts in hiring programming engineers and SEO services.
On this article we will launch some sparklers into the dusk to figure out the signals that you need to be aware of when facing a bad web design, we will help you identify the main faux-passes to avoid when designing a website by witnessing some examples along with a clarifying explanation on each case.
Icon by Iconshock.
Interview to a Photoshop user who actually bought a license, yes, a license!
As everyone knows, Photoshop is a graphic software used by hundreds of thousands, perhaps millions, or even billions of people. But practically all of them own a pirate versions of the program: There are only 3 documented cases worldwide of people who have purchased a license. It was long believed that, in fact they were 4, but Adobe finally confirmed at a press conference that they have only 3 different names at their records, although it is possible that some of them have purchased two licenses, that’s something that has not been confirmed or denied until this date.
Photoshop CS5, program recently awarded by the specialized press with the award “Program with the worst rhyme over the last 20 years”.
Animated menu with jQuery and CSS
How’s it going guys?, I hope you’re doing great. Today we’re bringing you a very useful tutorial, it’s time for us to study how to develop a fancy slide menu using jQuery and CSS. Although it requires a considerable amount of code to run our menu, we will explain it as clear as possible to make it easy to understand, from organizing your folders to the complete source code, so you can have a complete guide throughout the entire process.
The essence of this code is generate an animated menu that ensures the visitor an interactive and pleasant experience and also notice the powerful tool that jQuery can be. OK guys it’s time, open your favorite web editor and let’s get it started.
DownloadView Demo
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Logo design tutorial
When a company starts, the image is often one of the things that can impulse the acknowledgment of the business existence around their area of influence. A company’s image primary consists of the logo, the stationery, presentation cards, mail templates and even digital signatures. Once the company starts to gain reconnaissance, other elements are developed, such as the website, social networks and others. On this tutorial we will be focusing our attention on one of the main elements of any company’s image, the logo. Using Adobe Photoshop we are going to show you how to design a logo that works both in communication and aesthetic levels.