“The Internet is becoming the town square for the global village of tomorrow”. I start with Bill Gates’ words because his analogy refers to the humanization of the webosphere. Town square? Village? The digital world has indeed begun to emulate the physical one – we do a lot of our learning and socializing online. People love to interact on the web, which begs the question: is your brand’s website full of life? Is it expressive? Is it relatable? Is it versatile? Well, it should be.
Today’s Internet users want to deal with brands that convey a ‘human feeling’. In other words, people want to visit websites where brands have personality, so if you still haven’t managed to accomplish this, and a great way for you to bring your online brand to life and give it a compelling persona is by using web characters.
Web characters are great because they add a colored, fun, playful, and often refreshing personality to brands, this is something that will immediately catch the consumers attention so that when they enter your site will be drowned to it’s friendly, interesting, and overall pleasant look